It’s not what you think… ha! What I mean is Keep It Simple [Stupid – no offense intended]. It’s a rule we try to follow in our everyday lives, but when it comes to design – a lot people think more is more. This is usually not so. Simple Design breeds Good Design. The most brilliant and memorable ideas are usually so simple. The same goes for logos, layouts and websites. Just look at that Fendi bag you’ve coveted for so long.
It’s COVERED in someone else’s SIMPLE logo. People are literally buying a logo when they buy a Fendi bag – and just look what they are paying for it. There is so much eye candy in our world – why complicate it with an overdone logo? Just my 2 cents.